Living Our Values
At AYRE, our values aren’t just words on a page; they shape everything we do. As a proudly gay-owned business, we know the power of being unapologetically ourselves and creating space where others can do the same. Diversity isn’t a buzzword here; it’s woven into who we are and how we work.
We champion individuality, celebrate different perspectives, and believe every event is stronger when it brings people together. Whether we’re supporting clients, freelancers, venues, or our own crew, we lead with empathy, openness, and respect.
Our promise is simple: by staying true to our values, we deliver events that don’t just look and sound great – they feel right for everyone involved.
Love
We genuinely care about the people we work with. Whether it’s our clients, partners, or crew, we put empathy, kindness, and appreciation first. Every event we deliver starts with listening and understanding.
Support
We’ve got your back. From the first conversation through to the last guest leaving, we empower our clients and team with resources, encouragement, and consistency. We make sure no one feels like they’re doing it alone.
Respect
We treat every project and person with fairness and dignity. We listen, value diverse perspectives, and work collaboratively to create experiences where everyone feels included.
Why Our Values Matter to Our Clients
For our clients, our values are not abstract ideas – they define the entire experience of working with us. Love is reflected in the way we take time to listen and genuinely care about the details that matter most. Support comes through in how we anticipate challenges, stay proactive, and make sure you never feel like you’re carrying the weight of an event on your own. Respect underpins every interaction, from honest communication and transparent pricing to delivering on our promises, even when it would be easier not to. The result is events that run smoother, relationships that last longer, and complete confidence that you’re working with a partner who genuinely gives a damn.
Why Our Values Matter to Our Suppliers & Freelancers
Great events don’t happen in isolation; they depend on trusted suppliers and skilled freelancers, and our values define how we work with them too. Love shows up in how we treat every partner as part of the crew, recognising and celebrating the unique skills they bring. Support means clear briefs, fair payment terms, and being there to resolve issues quickly so no one is left in the dark. Respect is embedded in the professionalism we show on site, the safe environments we create, and the culture where every voice is heard. By living these values day to day, we build strong partnerships that people want to return to; and that consistency benefits every client we serve.
In Practice
At AYRE, our values come alive in the details. Love is in the care we take during client site visits, making sure every brief is fully understood before we design a solution. Support is in how our crew rally together on site; whether it’s a last-minute change, a technical challenge, or just making sure everyone has what they need to do their job well. Respect is in how we work with venues, suppliers, and freelancers as equals, ensuring everyone feels safe, valued, and heard. These aren’t abstract ideas; they’re the way we run events, manage projects, and build relationships every single day.